If you run a family entertainment venue, you already know your guests are your most valuable asset. Staying connected with them is how you turn a one-time visit into repeat business. Social media helps, but posts often only reach a small fraction of your followers. Email is different; you own the list, and when done right, it’s the most reliable way to stay top-of-mind.
But many venue owners still ask: “How often should I email my guests?” Let’s break it down in simple, practical terms.
Best Practices for Sending Emails
One of the biggest fears business owners have is: “If I email too much, won’t I annoy people?” The truth is, guests expect to hear from you, as long as the message has a purpose.
Here are the dos and don’ts that make your emails welcome instead of bothersome:
✅ Do send with a clear purpose. Every email should answer: what do I want my guests to know or do?
✅ Do keep subject lines relevant. Guests should know what the email is about at a glance.
✅ Do stay consistent. A regular rhythm builds trust and anticipation.
❌ Don’t send “just because.” Guests notice filler emails.
❌ Don’t overload with too much text or too many buttons. Less is more.
Frequency is less about a magic number and more about intention. A newsletter feels different than a quick offer email. Each email, just like a social post, should have its own clear purpose, whether it’s announcing a new activity, highlighting a special offer, or sharing updated hours.
Pro tip: Aim to send emails mid-week (Tuesday–Thursday) for the best open rates.
The Role of Monthly Newsletters
Think of your newsletter as the “anchor” of your email marketing. It’s your steady, reliable way to keep in touch. Guests come to expect it when you send it at the same time each month.
What should a newsletter look like?
- Keep it simple: no longer than 3 sections.
- Add 2–3 CTAs (calls to action)—these are simple next steps like “Book Now,” “Check Our Calendar,” or “Claim This Deal.”
- Using the right images makes newsletters engaging without overwhelming your guests.
- Share updates, event highlights, or behind-the-scenes content.
A good newsletter isn’t about writing a book; it’s about keeping your business fresh in your guests’ minds, reminding them why they love your venue, and inviting them back.
Promotions & Offers
Promotional emails are different than newsletters. They should be short, focused, and action-oriented.
- Stick to one clear CTA (like “Book Your Party Today”).
- Keep it brief. Just a few sentences plus a photo or graphic.
- Limit to no more than two promotions per month, spaced out so guests don’t feel bombarded.
Examples: a rainy-day discount, a weekday BOGO deal, or the launch of a new attraction. These are quick nudges that get people in the door. Even one extra booking can cover your marketing costs.
Quick FAQ for Venues
Q1: What if I run out of ideas for my newsletters or promotional emails?
Create a simple content map—plan one newsletter and one or two promos each month. That’s all you need to start.
Q2: Do I need photos every time?
Not always, but good visuals help. Even a simple branded header works.
Q3: What if no one opens my emails?
Check your subject lines. Make them clear, timely, and relevant. Strong subject lines are key to getting your emails opened.
Q4: How long should my emails be?
Newsletters: 3 short sections. Promotions: 1–2 sentences plus a button.
Q5: Can I reuse my social content?
Yes! Cross-promotion is smart. Share the same event or offer in both email and social for consistency.
Don’t Want to Do It Yourself? We Can Help
If you’d rather focus on running your venue, Aluvii can manage your email marketing for you.
With our Managed Email Service, we:
- Build your campaign calendar.
- Write subject lines and email copy.
- Design branded templates.
- Schedule and send emails on time.
- Track results (opens, clicks, and bookings).
- Review and suggest improvements each month.
It’s like having a marketing assistant, without the cost of hiring one.
Consistency Wins
So, how often should you email your guests? The sweet spot is one monthly newsletter plus one or two short promotions each month. Every email should have a purpose, be consistent, and make it easy for guests to take action.
Email doesn’t have to be overwhelming. With the right rhythm, it becomes one of your most valuable tools for keeping guests engaged and bringing them back again and again.
Current Aluvii customer? Contact your Account Manager or email [email protected] to learn how to set up your campaign calendar.
New to Aluvii? Book a free demo to see how easy it can be to stay connected and grow your bookings.
